This project was developed by the WA Beef Council, and was co-funded by the Western Australia Department of Agriculture and Food (DAFWA) and the WA Beef Council.
The project was completed over two years including 2010/11 and 2011/12. Red Sky was contracted to process the data for the project as well as produce farm business reports and an annual industry report.
The project included providing full business analysis reports to all farmer participants, undertaking producer workshops and the awarding of the WA Beef Producer of the Year (judged on participants financial performance). The farmer/producer workshops were run so that participants could discuss in more depth their individual results and further interpret the reports.